The bulk of Wade’s data was collected from two liberal arts colleges. Inspired to tell their stories, Wade conducted research across college campuses nationwide and gathered data in the form of weekly journal entries from students. In “Sociology of Sexuality,” a class that Wade taught at Occidental, she found that students’ conversations about hookup culture were more nuanced and interesting than the media’s coverage of the college hookup scene. Wade argues that while students have historically had casual sex, hooking up is now the new relationship norm.

Her book places this cultural phenomenon in the historical contexts of sexuality, higher education and feminism. 1 new release in Amazon’s College Life, Psychology and Gender Studies departments. Wade is currently on leave promoting “American Hookup, “which debuted as a No. CNN also published a story last August discussing the double standards and stigma that characterize campus hookups. Past media coverage of hookup culture includes New York Magazine’s feature last October exploring the varied sexual experiences of college students as well as an explorative article about the complex nature of hookups.

Her work - which characterizes hookup culture as part of a campus climate in which hooking up is considered the norm - contributes to an existing discussion of college students’ sex lives that has been widely written and speculated about. Occidental Sociology Professor Lisa Wade’s book, entitled “American Hookup: The New Culture of Sex On Campus ,” was published Jan.

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